The buy signal issued for Starbucks (SBUX) on 8/8/14 from Twitter momentum ended at the close on 8/15/14. SBUX just couldn’t get any momentum in price after the signal. In fact, during the week as the market rose the stock fell. This isn’t a good sign for any long swing trade. The signal resulted in a small loss of less than 1%. This is similar to many of the momentum trades we make that are losers. They are often short in duration and have very small losses. Over the course of our tracking long trades with trend the average loss has been less than 6%. A 2013 trade in BlackBerry (BBRY) when it collapsed 30% puts a serious drag on the average. Most losing trades are in the 1% to 3.5% range.